Trademark Renewal Service

Macmillan Lawyers and Advisors offers a trademark renewal service to ensure your intellectual property remains protected for years to come. We understand the complex Australian trademark landscape, allowing you to focus on your business while we handle the legal details.

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Is your trademark expiring? You risk losing your unique right to use logos, slogans, or words associated with your business's brand or products. This opens the door for competitors to legally use your previously protected trademark.

Why is Trademark Renewal So Important?

Why is Trademark Renewal important

Reasons why renewing your trademark is important

In Australia, trademark protection lasts for 10 years and must be renewed to keep it active. An active trademark protects your brand's identity and reputation. Expired trademarks leave your large and small business vulnerable to copycats who could confuse customers and damage your brand's image and credibility, which could lead to financial losses.

An updated trademark also ensures that it accurately reflects your current business offerings and contact information. If you need to remove outdated goods or services from your trademark registration, be sure to submit an online request at least 3 weeks before the renewal deadline.

Renewing a trademark ensures continued legal protection and consistent brand value, and it prevents trademark infringement.

  • Exclusive rights: Trademark renewal grants you exclusive rights to use your protected name, logo, slogan, etc. for the designated goods or services in Australia. Renewal maintains those rights and prevents competitors from using similar marks and confusing consumers.
  • Legal recourse: With a valid trademark, you can take legal action against trademark infringement and those who try to use your trademark or something deceptively similar without permission. If your trademark expires, you will not be able to enforce these rights.

2. Consistent Brand Value

  • Brand recognition: Trademarks foster consumer trust and loyalty. Renewal ensures your established brand symbol or name remains front and centre, which protects your investment in creating a strong brand.
  • Asset protection: Over time, a well-known trademark becomes a valuable business asset. Renewal maintains its value by protecting against brand dilution and potential loss.

3. Prevention of Infringement

  • Market monitoring: The trademark renewal process can involve a new search for similar marks, helping you identify potential infringement by others.
  • Deterrence: A clear history of maintaining your trademark strengthens your position against infringement and sends a signal that you take your intellectual property seriously.

Protect your brand's integrity and market position by ensuring your trademark remains active and enforceable. Whether you're managing a vast portfolio, streamlining the process for removing obsolete classes of goods, or navigating trademark laws, our experienced team is here to guide you through every step of the renewal process.

When Can You Renew a Trademark?

You can renew a trademark up to a year before the due date. This allows you to take a proactive approach and go through the process in detail so that any changes can be made before the renewal due date.

Is there a Grace Period for Trademark Renewal in Australia?

Yes, there’s a 6-month grace period if you’ve missed the trademark renewal deadline. However, you can expect to pay an additional $100 for every month you delay the renewal.

If you don’t renew a trademark during the grace period, your trademark will be removed from the register and cannot be reinstated. You will no longer have registered exclusive rights to use, license, and sell your trademark.

How Much Does it Cost to Renew Trademark Rights?

To renew a trademark, IP Australia charges a fee of $400 for each class of goods or services it covers.

Why Choose Our Trademark Renewal Services?

Macmillan Lawyers and Advisors offers a hassle-free trademark renewal service. While our team safeguards your intellectual property, you can focus on your business growth. Here’s why we’re an excellent choice.

  • Experience in IP law: A proven track record in protecting brands for over 12 years.
  • Proactive renewal management: We'll track your deadlines and file all the necessary paperwork with IP Australia, so you never miss an important date.
  • Cost-effective solutions: Our streamlined processes and transparent pricing provide exceptional value.
  • Strategic guidance: Receive tailored advice on the best renewal strategies to safeguard the long-term strength of your trademarks.
  • Peace of mind: Relax knowing your brand is protected from trademark infringement.

Our Brisbane-based Intellectual Property lawyers have extensive experience in trademark renewal, ensuring your valuable brand assets remain protected. Let us handle the details, so you can focus on building your business.

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Trademark Renewal FAQs

Contact Macmillan Lawyers and Advisors Today for a Free Consultation

Ready to take the first step in protecting your brand? Contact Macmillan Lawyers and Advisors for a free 30-minute consultation.

Phone: 073 518 8030

Email: [email protected]

Visit us at: Level 38, 71 Eagle Street, Brisbane QLD 4000


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