Trademark Renewal Service

1. Continued Legal Protection

• Exclusive rights: Trademark renewal grants you exclusive rights to use your protected name, logo, slogan, etc. for the designated goods or services in Australia. Renewal maintains those rights and prevents competitors from using similar marks and confusing consumers.
• Legal recourse: With a valid trademark, you can take legal action against trademark infringement and those who try to use your trademark or something deceptively similar without permission. If your trademark expires, you will not be able to enforce these rights.

2. Consistent Brand Value

• Brand recognition: Trademarks foster consumer trust and loyalty. Renewal ensures your established brand symbol or name remains front and centre, which protects your investment in creating a strong brand.
• Asset protection: Over time, a well-known trademark becomes a valuable business asset. Renewal maintains its value by protecting against brand dilution and potential loss.

3. Prevention of Infringement

• Market monitoring: The trademark renewal process can involve a new search for similar marks, helping you identify potential infringement by others.
• Deterrence: A clear history of maintaining your trademark strengthens your position against infringement and sends a signal that you take your intellectual property seriously.

Protect your brand's integrity and market position by ensuring your trademark remains active and enforceable. Whether you're managing a vast portfolio, streamlining the process for removing obsolete classes of goods, or navigating trademark laws, our experienced team is here to guide you through every step of the renewal process.

When Can You Renew a Trademark?

You can renew a trademark up to a year before the due date. This allows you to take a proactive approach and go through the process in detail so that any changes can be made before the renewal due date.

Is there a Grace Period for Trademark Renewal in Australia?

Yes, there’s a 6-month grace period if you’ve missed the trademark renewal deadline. However, you can expect to pay an additional $100 for every month you delay the renewal.

If you don’t renew a trademark during the grace period, your trademark will be removed from the register and cannot be reinstated. You will no longer have registered exclusive rights to use, license, and sell your trademark.

How Much Does it Cost to Renew Trademark Rights?

To renew a trademark, IP Australia charges a fee of $400 for each class of goods or services it covers.